What is lead qualification?
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Lead qualification is a process of thoroughly evaluating potential customers (leads) to determine if they are a good fit for a company. It involves conducting research and conducting interviews to determine if the lead can be a potential customer. This process can also be used to measure lead quality to ensure the company is only pursuing the best leads for its marketing.