News / Blog: #content

What is html?

HTML (Hypertext Markup Language) is a programming language used to structure and create web pages. HTML defines the structure and organization of content on a web page, such as headings, paragraphs, images, hyperlinks, and more. It is one of the most widely used programming languages on the Internet and can be run in any web browser.

What is search engine optimization (SEO)?

Search engine optimization, also known as SEO, is a process that aims to improve the visibility of a website or web page in the organic (non-paid) results of search engines such as Google or Bing. SEO involves optimizing the content, structure, and code of a website to make it easier for search engines to properly index the page and improve the page's rankings in search results.

How does a crawler work?

A crawler is a program that navigates the World Wide Web. It follows links to other pages and downloads their content to analyze it. Thus, it collects information about the structure of the web and stores it in a database. For example, it can collect all available links or all words on the page. Afterwards, this database can be used for different purposes, e.g. for search engines, for price comparisons or for scientific research.

What are marketing measures?

Marketing measures are activities that a company undertakes to make its products or services known, attract customers and generate sales. These include advertising, public relations, social media, content marketing, search engine optimization, e-mail marketing, trade fairs and events.

What is a marketing script?

A marketing script is a document that contains detailed instructions about a specific marketing campaign. It describes how to create, manage, and track a campaign, and also includes information about the tools, strategies, and resources used. It may also include suggestions for campaign content and goals. A marketing script can be used for both online and offline marketing campaigns.