What is search engine optimization (SEO)?
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine optimization, also known as SEO, is a process that aims to improve the visibility of a website or web page in the organic (non-paid) results of search engines such as Google or Bing. SEO involves optimizing the content, structure, and code of a website to make it easier for search engines to properly index the page and improve the page's rankings in search results.