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Whether a freshly founded startup or already established company: Just about every company has an interest in bringing news worth reporting to the press, in this way directing the media focus on its own products or services, ultimately with the aim of reaching potential customers for more revenue and sales.
To this end, there are a wide variety of providers on the market with different prices and approaches. From free press portals to journalist databases costing tens of thousands of euros as subscription solutions, everything is represented on the market.
Fischer | Data Science. is completely committed to the Pareto principle. This states that 80% of the achievable effect can already be achieved with 20% of the money or time invested. Conversely, this means that each additional euro invested or each additional hour of work invested potentially brings less and less additional return or has less and less effect - regardless of how many more resources are actually used. In other words, in order to achieve the last 20% of the possible result, a multiple must be invested.
A journalist database with tens to hundreds of thousands of contact data of journalist:inside for several thousands of euros per year to be constantly maintained editorially with considerable personnel expenditure will not bring the average customer therefore in proportionally more mentions in the press and/or media articles.
At those costs, which otherwise usually already the dispatch of a single press release causes, we offer you the access to our media & PR database 2022 with over 16,000 editorial addresses in Germany, Austria and Switzerland. In contrast to more expensive solutions, we have automated the collection and maintenance process to the greatest possible extent - thus saving expensive personnel costs that would drive up the product price. Maximum impact with minimum effort.
For all information on the 2022 Media & PR Database, please visit the product page at https://www.fischer-data-science.com/en/media/.
You want to find potential customers and buyers for your products or services and need relevant contacts for this?
With our company database 2022 we make it easy for you to find potential corporate customers or suppliers among all 3 million German companies, to identify contact persons as well as decision makers in a time-saving way, in order to convince them of your offer in the next step. Thanks to integrated search functions for LinkedIn, Xing as well as Google, you save valuable time during research and store contact data centrally in one place for later export and contacting.
Generate more new leads for your sales team - with the 2022 Company Database, the sales, acquisition & marketing tool from Fischer | Data Science.
You can find all information about our 2022 company database at https://www.fischer-data-science.com/en/companies/
1. Smile and be friendly: Smiling and being friendly is one of the most important things you can do to win friends and influence people. When you’re around people, be sure to smile and make eye contact. Let them know that you’re interested in getting to know them.
2. Listen more than you talk: People love to talk about themselves. Listening to what someone else has to say is a great way to show them that you’re interested in them and value their opinion.
3. Show genuine interest in other people: Show genuine interest in people by asking them questions about their life and experiences. People love to talk about themselves and will be much more likely to open up to you if they feel like you care.
4. Compliment others: Complimenting others is a great way to make them feel valued and appreciated. Pay attention to the things they do well and make sure to let them know that you appreciate it.
5. Be positive and encouraging: Having a positive attitude and being encouraging will draw people to you. People like to be around those who are upbeat and supportive.
6. Show gratitude: Showing gratitude will make people feel valued and appreciated. Expressing your appreciation for what people do for you will make them feel good and be more likely to help you in the future.
In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.
Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.
If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.
It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.
In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.