What is dialog marketing?
07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Dialog marketing is a form of direct marketing that focuses on conducting interactive dialogs with customers and prospects. By using personalized communication channels such as e-mail, websites, SMS, telephone and fax, it becomes possible to contact the customer in a direct way and develop a dialog marketing program tailored to the customer's specific needs and expectations of the dialog.