12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address marketing is a form of direct marketing in which companies target potential customers. Addresses of existing and potential customers are used to send personalized advertising. This includes the use of print media, e-mail marketing and telemarketing. Unlike mass marketing, in which companies send out untargeted advertising, address marketing can target individual customers and send customized advertising that is tailored to the customer's individual needs.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An address database is a collection of records that contain contact information such as email addresses, postal addresses, telephone numbers and other contact details. This data can be used by companies to contact their customers or partners. They can also be used as a tool to drive marketing campaigns by addressing potential prospects or customers. Address databases can also be used as a basis for further research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Neuromarketing is a newer discipline of market research that examines the link between consumer behavior and deeper psychological and neurological processes. Neuromarketing uses technologies such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and other techniques to study human behavior as they interact with brands. This provides deeper insight into the psychological and neurological mechanisms that influence behavior. Neuromarketing can help companies better understand how consumers respond to different aspects of their brand and thereby develop better marketing campaigns.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Remarketing is a form of online advertising that allows companies to reach potential customers who have visited a website with personalized ads on other websites. It is used to attract previous visitors in order to achieve a conversion by targeting them with special advertising messages and offers.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social marketing is a form of marketing that focuses on using social networks and other social platforms to market a specific message or product. It can also be understood as a process aimed at influencing and changing behavior using social networks. It can relate to a variety of goals, from promoting companies or organizations to supporting campaigns to reduce risk and promote healthy lifestyles.