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A newsdesk is a central facility or department in a news organisation that coordinates, organises and supervises news reporting and publishing. The newsdesk plays a critical role in the newsroom and is often the heart of news production. Here are some of the main functions and tasks of a newsdesk:
News gathering: the newsdesk is responsible for the ongoing gathering of news sources. This may include tracking news outlets, social media, official press releases, interviews and other sources of information:
News selection: Based on the information gathered, the newsdesk decides which news items are relevant for reporting and which should be published in the organisation's media channels.
Planning and assignment: The newsdesk plans which stories or reports should appear in upcoming newscasts, articles or programmes. It assigns journalists and reporters to the respective tasks.
Coordination: The newsdesk coordinates the work of reporters, editors, cameramen and other staff to ensure that news is produced and published in a timely and efficient manner.
Editing: Journalists submit their reports to the newsdesk, which checks and edits them to ensure they meet journalistic standards and are accurate.
Breaking news: The newsdesk is particularly important when it comes to breaking news. It ensures that such news is handled and published immediately in order to inform the public quickly.
Communication: The newsdesk often acts as an interface between newsrooms and other departments within the news organisation, including the technology department, the graphics department and the online editorial department.
News distribution: The newsdesk is responsible for distributing news content to various platforms, including television, radio, print, online websites and social media.
Crisis management: In the event of an emergency or crisis, the newsdesk monitors the news situation and ensures that relevant information is communicated in real time.
Research and background information: The newsdesk may also be responsible for providing background information and research to journalists to enable informed reporting.
The newsdesk may also be responsible for providing background information and research to journalists to enable informed reporting.
The newsdesk is a key player in the news industry and plays a crucial role in organising, prioritising and publishing news. The effective functioning of the newsdesk is critical to providing high quality and timely news to the public.
Programmatic advertising is a method of digital marketing in which the purchase of advertising space is automated and carried out in real time, rather than being manually negotiated between advertisers and publishers. This type of advertising uses data, algorithms and technology to optimise ad placements on websites and in apps. In essence, programmatic advertising automates the process of buying and placing ads to increase efficiency and improve targeting.
Here are some key components and features of programmatic advertising:
Real-time Bidding (RTB): With RTB, advertising space is auctioned in real time. Advertisers bid on ad space, which is sold to the highest bidder in a fraction of a second.
Targeting and personalisation: Programmatic advertising allows ads to be targeted to specific audiences based on various data, including demographic information, behavioural patterns and interests.
Automation: Ad booking, placement and delivery are largely automated. This saves time and resources compared to manual booking.
Data analysis.
Data analytics: Large amounts of data are used to analyse and optimise the success of ad campaigns. This can help to continuously improve ad performance.
Programmatic Advertising Ecosystem: This includes advertisers, agencies, demand-side platforms (DSPs), supply-side platforms (SSPs) and data management platforms (DMPs), all of which interact with each other to enable programmatic campaigns.
Programmatic advertising has the advantage of increasing the efficiency of advertising campaigns, improving targeting and optimising the cost per click or impression. It also enables faster adaptation to changing market situations and better use of advertising budgets. However, using programmatic advertising also requires an understanding of the technology and the ability to effectively analyse and interpret data.
The AGOF, or Arbeitsgemeinschaft Online Forschung e. V., is a German organisation that focuses on researching and analysing online marketing and online usage. AGOF was founded in 2002 and is based in Frankfurt am Main. Its main objective is to create transparency and reliability in the German online market by providing information and data about users' online behaviour and online advertising campaigns.
Here are some of AGOF's main functions and activities:
Reach measurement: AGOF operates extensive reach measurement services to analyse the use of websites and online media in Germany. These measurements provide data on how many people visit specific online content and how long they stay there.
Target group analysis: AGOF collects data on the demographics and behaviour of Internet users. This enables advertisers to address specific target groups and tailor advertising campaigns accordingly.
Research and market analyses: AGOF conducts research and analyses on various aspects of the German online market. This includes trends in online usage behaviour, advertising expenditure on the Internet and the effectiveness of online advertising campaigns.
Development of standards: AGOF develops standards and methodologies for online reach measurement and the collection of user data. This is to ensure that the data is consistent and comparable.
Collaboration with partners: AGOF works with various partners from the advertising and media industry, including advertisers, agencies and media companies. The cooperation serves to improve the quality of the data and analyses.
Publication of studies and reports: AGOF regularly publishes studies, reports and research results relevant to the online marketing industry. This information is available to the public.
The AGOF plays an important role in providing data and insights that are relevant for the development and optimisation of online advertising strategies in Germany. Companies and advertisers can use the information collected by AGOF to make informed decisions regarding their online marketing activities.
A stock agency is a company or organization that collects, manages and licenses photos, illustrations and other visual media from photographers, illustrators and artists. These agencies offer their image collections for licensing to media companies, publishers, advertising agencies, graphic designers, bloggers and others who want to use visual content for various purposes. Here are some important features of stock photo agencies:
Visual media collection: Stock agencies collect a wide range of visual media, including photos, illustrations, vector graphics, videos and sometimes audio content. These media can be on different topics and in different styles.
Licensing: The main function of a stock agency is to sell licenses for the use of these visual media. Customers can license the images or graphics as needed for different purposes such as print media, websites, advertising, presentations, social media and more.
Rights management: Picture agencies manage the copyrights and licensing rights for the images they represent. They ensure that the images are properly licensed and that the terms of use are adhered to.
Search and Browsing Features: Most stock agencies offer search and browsing tools on their websites that allow customers to search by specific images or categories to find the visual material they want.
Quality Control: Stock agencies often have strict quality control procedures to ensure that the images they offer are professional and meet industry standards.
Fees and fees: The cost of licensing images can vary depending on the agency, type of image and intended use. Photographers and artists often receive a commission from royalties when their images are licensed.
Exclusivity: Some stock agencies offer exclusive images that are only available through them, while others are non-exclusive and the images can be licensed in multiple locations.
Image agencies play an important role in providing visual material for the media industry, advertising, publishing and other creative industries. They facilitate access to high-quality visual content and enable companies and individuals to design their projects more effectively. Well-known examples of stock agencies include Getty Images, Shutterstock, Adobe Stock and many more.
Hiring an agency for marketing, design or other services can be crucial for companies to achieve their goals. However, when choosing an agency, the question of cost often plays an important role. What hourly rates and daily rates will agencies charge in 2023, and how can companies prepare? In this article we take a look at the prices quoted by agencies this year.
Hourly rates vary depending on the service
Agency hourly rates can vary widely and often depend on the type of services offered. Here are some examples:
1. Marketing Agencies: Marketing agencies offer services such as digital marketing, search engine optimization (SEO), social media management, and more. The hourly rates of such agencies can range between 100 and 300 euros per hour, depending on the experience and expertise of the employees.
2. Design Agencies: Design agencies offer graphic design, web design and other design services. The hourly rates can be similar and vary greatly depending on the complexity of the task.
3. Advertising agencies: Advertising agencies that specialize in advertising campaigns and creative concepts often charge between 150 and 500 euros per hour.
4. PR agencies: Public relations (PR) agencies that focus on corporate image cultivation and communication can charge hourly rates of 100 to 250 euros or more.
Daily rates often offer creative options
Many agencies also offer daily rates, which are often a more cost-effective option for larger projects. Daily rates can typically range from 6 to 8 times the hourly rate. This means that with an hourly rate of 150 euros, a daily rate of 900 to 1,200 euros can be incurred. For longer projects this can result in significant savings.
Important factors affecting prices
There are various factors that can influence agency prices:
1. Experience and specialist knowledge: Agencies with many years of experience and expertise in their field often charge higher prices.
2. Location: Location costs can vary significantly, with agencies in major cities tending to charge higher prices than those in rural areas.
3. Project scope: The more extensive and complex a project is, the higher the costs are usually.
4. Agency size: Larger agencies with more employees and resources can often charge higher prices.
Prepare for the costs
Before hiring an agency, it is important to clarify your budget and understand the expected costs. Here are some steps you can take:
1. Budget planning: Set your budget for the project, taking into account both the hourly rates and the daily rates of the agencies.
2. Compare offers: Get offers from multiple agencies and compare not only the prices, but also the quality of work and the experience of the agencies.
3. Negotiate: In some cases, you can negotiate prices with agencies. If you are looking for a long-term employment relationship, this can be a good option.
4. Clear agreements: Make sure you have clear agreements about the cost, scope of the project and payment terms to avoid misunderstandings.
Choosing the right agency is crucial to the success of your project, but it should also fit within your budget. By understanding pricing and factors that affect costs, you can ensure you choose the best agency for your needs while keeping your financial resources in mind.