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The AGOF, or Arbeitsgemeinschaft Online Forschung e. V., is a German organisation that focuses on researching and analysing online marketing and online usage. AGOF was founded in 2002 and is based in Frankfurt am Main. Its main objective is to create transparency and reliability in the German online market by providing information and data about users' online behaviour and online advertising campaigns.
Here are some of AGOF's main functions and activities:
Reach measurement: AGOF operates extensive reach measurement services to analyse the use of websites and online media in Germany. These measurements provide data on how many people visit specific online content and how long they stay there.
Target group analysis: AGOF collects data on the demographics and behaviour of Internet users. This enables advertisers to address specific target groups and tailor advertising campaigns accordingly.
Research and market analyses: AGOF conducts research and analyses on various aspects of the German online market. This includes trends in online usage behaviour, advertising expenditure on the Internet and the effectiveness of online advertising campaigns.
Development of standards: AGOF develops standards and methodologies for online reach measurement and the collection of user data. This is to ensure that the data is consistent and comparable.
Collaboration with partners: AGOF works with various partners from the advertising and media industry, including advertisers, agencies and media companies. The cooperation serves to improve the quality of the data and analyses.
Publication of studies and reports: AGOF regularly publishes studies, reports and research results relevant to the online marketing industry. This information is available to the public.
The AGOF plays an important role in providing data and insights that are relevant for the development and optimisation of online advertising strategies in Germany. Companies and advertisers can use the information collected by AGOF to make informed decisions regarding their online marketing activities.