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A marketer's salary can vary widely depending on experience, specialty, industry, location, company size and individual factors. Marketing encompasses a wide range of roles, including digital marketing, content marketing, product marketing, social media marketing, event marketing and more. Here are rough guidelines for marketer salaries in different regions:
Europe:
Entry or junior marketer: €25,000 - €40,000 per year
Experienced Marketer: €40,000 - €70,000 per year
Senior marketer or subject matter expert: €70,000 and up per year
USA:
Entry or Junior Marketer: $40,000 - $60,000 per year
Experienced Marketer: $60,000 - $90,000 per year
Senior marketer or subject matter expert: $90,000 and up per year
These estimates are general guidelines and may vary depending on specific marketing role, responsibilities, industry, and skills. In some cases, marketing managers or marketing directors can earn higher salaries, especially if they hold senior positions in large companies or agencies.
The marketing industry is constantly evolving, and digital skills are often in high demand. Salary can also depend on demand for specific skills such as SEO, social media, marketing automation and data analytics.
To get accurate and up-to-date information about marketer salaries in your region and industry, I recommend consulting trusted salary surveys, job portals, or professional associations.
In today's digital era, online advertising has become a powerful tool to attract customers and drive business. But while some companies in the business-to-business (B2B) industry are successfully using online advertising, many agencies are struggling to get the desired value from this marketing strategy. This article explores the challenges B2B agencies face when using online advertising and highlights alternative approaches available to them.
Challenges in using online advertising in B2B
Complex products and services: In the B2B sector, the products and services offered are often more complex and require more explanation than in the B2C sector. Online advertising often offers limited space for detailed explanations, making it difficult to adequately convey the benefits and value of complex offerings.
Long sales cycles: B2B sales cycles are often longer and involve multiple decision makers. Online advertising may not always be able to provide the compelling arguments needed to influence these complex buying decisions.
Targeting: B2B agencies must target highly specialized audiences. Accurately identifying and reaching these niches can be challenging in the vastness of the Internet.
Building trust: In B2B, trust and credibility are critical. Building that trust through online advertising alone can be a challenging task, as potential customers are often looking for detailed information, testimonials, and recommendations.
Alternative approaches to B2B marketing
Content marketing: one alternative to direct online advertising is content marketing. By creating high-quality content such as blog posts, white papers, and case studies, agencies can demonstrate their expertise and gain the trust of their target audience
Social Selling: Through the targeted use of social media platforms, B2B agencies can build personal relationships and expand their network. Instead of pure advertising, this is about building relationships and sharing relevant expertise.
Account-based marketing (ABM): ABM focuses on individual target companies and tailors the marketing strategy to their specific needs. This allows for a more personalized approach and a more targeted approach.
Events and Conferences: Attending industry events, conferences and webinars can be a great way to meet potential customers face-to-face and showcase your offerings.
Email marketing: Well-targeted email campaigns that provide relevant and useful information can be an effective way to build long-term relationships in the B2B space.
In an era of ever-increasing digital competition, B2B agencies may need to look beyond the traditional approach of online-only advertising. By adopting alternative approaches that are better tailored to the specifics of the B2B market, they can achieve more effective customer engagement and increase their visibility in the industry.
The salary of an agency general manager can vary widely depending on the type of agency, size, location, industry, experience, area of responsibility and individual factors. Agency general managers manage and direct the operations of agencies that provide services such as marketing, advertising, PR, design, digital marketing and more. Here are rough benchmarks for agency general manager salaries in different regions:
Europe:
Smaller agencies: €50,000 - €100,000 per year
Medium-sized agencies: €100,000 - €200,000 per year
Larger agencies or renowned agencies: 200,000 € and more per year
USA:
Smaller agencies: $60,000 - $120,000 per year
Medium-sized agencies: $120,000 - $250,000 per year
Larger agencies or prestigious agencies: $250,000 and above per year
These estimates are general guidelines and may vary depending on agency size, service offerings, reputation, financial results, and leadership responsibilities.
Agency general managers often have a high level of responsibility for the agency's business success, client satisfaction, and managing teams. Therefore, salary also reflects the expanded responsibilities and pressures that come with the position.
To get accurate and up-to-date information about agency general manager salaries in your region and industry, it's a good idea to consult trusted salary surveys, job portals or professional associations.
To get in touch with press agencies, there are several ways that can vary depending on your goals and needs. Here are some steps you can follow:
Research: identify potential press agencies that fit your topic, industry or geographic area. Search for agencies that have worked with similar companies or topics to ensure they have the appropriate expertise.
Search contact information: Visit the websites of the agencies you select to find their contact information. Most agencies have a "Contact Us" or "About Us" page on their website where you will find the appropriate information.
Contact by phone: If you have the agency's phone number, you can call directly to express your interest in working with them or getting press coverage. Make sure to briefly introduce yourself and explain the reason for your call.
Email contact: The most common method of contacting press agencies is by email. Write a concise and well-worded email introducing yourself, explaining your company or project, and describing your request. Make sure your email is personal and engaging. Avoid mass emails.
Social media: many press agencies are also active on social media platforms. You can try reaching out to them through their social media channels or send them a direct message.
Press Release: If you have an important event, product release or news that you want to spread, you can write a press release and send it to different press agencies. Make sure the press release is well-structured and interesting.
Network: Attend industry events, conferences or networking events where representatives from press agencies might be present. Use these opportunities to make personal contacts.
Subscribe to press distribution lists: Some press agencies offer the option to sign up for their press distribution list. This will automatically send you press releases and information on current topics that may be relevant to your business.
It is important that you always behave in a polite and professional manner. Working with press agencies can be very important for your company's public relations and media presence, so respectful interaction is essential.
Visit the official website: The easiest way to contact dpa is to visit their official website. There you will usually find contact information, such as phone numbers, email addresses and a contact form.
Email: You can also email the dpa to express your inquiry or concern. The email address is usually provided on their website or in the General Terms and Conditions (T&C).
By phone: If you have an urgent question or need an answer quickly, you can call the dpa's phone number. This information can also usually be found on their website.
Social media: some news agencies also have a presence on social media. You could try contacting them through platforms such as Twitter or LinkedIn.
Mail: The dpa's postal address is also usually available on their website or in the T&Cs. You could draft a letter and send it through the mail.
Before you contact them, however, it is advisable to be clear about what your request is and to which department or person you would like to address your inquiry. This will make it easier for dpa staff to provide you with an appropriate response.
Please note that the contact information for dpa may change over time. Therefore, I recommend that you first visit the official website of Deutsche Presse-Agentur to find the most up-to-date contact information.