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The salary of an agency general manager can vary widely depending on the type of agency, size, location, industry, experience, area of responsibility and individual factors. Agency general managers manage and direct the operations of agencies that provide services such as marketing, advertising, PR, design, digital marketing and more. Here are rough benchmarks for agency general manager salaries in different regions:
Europe:
Smaller agencies: €50,000 - €100,000 per year
Medium-sized agencies: €100,000 - €200,000 per year
Larger agencies or renowned agencies: 200,000 € and more per year
USA:
Smaller agencies: $60,000 - $120,000 per year
Medium-sized agencies: $120,000 - $250,000 per year
Larger agencies or prestigious agencies: $250,000 and above per year
These estimates are general guidelines and may vary depending on agency size, service offerings, reputation, financial results, and leadership responsibilities.
Agency general managers often have a high level of responsibility for the agency's business success, client satisfaction, and managing teams. Therefore, salary also reflects the expanded responsibilities and pressures that come with the position.
To get accurate and up-to-date information about agency general manager salaries in your region and industry, it's a good idea to consult trusted salary surveys, job portals or professional associations.