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A marketer's salary can vary widely depending on experience, specialty, industry, location, company size and individual factors. Marketing encompasses a wide range of roles, including digital marketing, content marketing, product marketing, social media marketing, event marketing and more. Here are rough guidelines for marketer salaries in different regions:
Europe:
Entry or junior marketer: €25,000 - €40,000 per year
Experienced Marketer: €40,000 - €70,000 per year
Senior marketer or subject matter expert: €70,000 and up per year
USA:
Entry or Junior Marketer: $40,000 - $60,000 per year
Experienced Marketer: $60,000 - $90,000 per year
Senior marketer or subject matter expert: $90,000 and up per year
These estimates are general guidelines and may vary depending on specific marketing role, responsibilities, industry, and skills. In some cases, marketing managers or marketing directors can earn higher salaries, especially if they hold senior positions in large companies or agencies.
The marketing industry is constantly evolving, and digital skills are often in high demand. Salary can also depend on demand for specific skills such as SEO, social media, marketing automation and data analytics.
To get accurate and up-to-date information about marketer salaries in your region and industry, I recommend consulting trusted salary surveys, job portals, or professional associations.