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The salary of a general manager can vary widely depending on a number of factors such as company size, industry, location, experience, area of responsibility and individual factors. General managers are senior executives who are responsible for the strategic direction and operations of a company. Here are rough benchmarks for managing director salaries in different regions:
Europe:
Smaller companies: €60,000 - €120,000 per year
Medium-sized companies: €120,000 - €250,000 per year
Larger companies or corporations: €250,000 and more per year
USA:
Smaller companies: $80,000 - $150,000 per year
Medium-sized companies: $150,000 - $300,000 per year
Larger businesses or corporations: $300,000 and up per year
These estimates are general guidelines and may vary based on industry, company performance, area of responsibility (e.g., finance, marketing, operations), management level, and individual performance.
Executive directors often have a high level of responsibility for the success of the company, implementing corporate strategy, and managing teams. Therefore, the salary also reflects the expanded responsibilities and pressures that come with the position.
Exact salaries for general managers can vary widely, and it is advisable to research current market data in your industry and region to develop competitive salary expectations. Trusted salary surveys, job portals and professional associations can help you develop realistic expectations.
The salary of a marketing manager can vary widely depending on company size, industry, location, experience, area of responsibility and individual factors. Marketing managers are executives responsible for planning, implementing and monitoring marketing strategies and activities. Here are rough benchmarks for marketing manager salaries in different regions:
Europe:
Entry or junior marketing manager: €30,000 - €50,000 per year
Experienced marketing manager: €50,000 - €80,000 per year
Senior marketing manager or subject matter expert: €80,000 and up per year
USA:
Entry or junior marketing manager: $40,000 - $60,000 per year
Experienced marketing manager: $60,000 - $100,000 per year
Senior marketing manager or subject matter expert: $100,000 and up per year
These estimates are general guidelines and may vary based on industry, company size, area of responsibility (e.g., social media, digital marketing, product marketing), management level, and individual skill set.
Marketing managers carry an important role in driving company success and brand awareness. Salary often reflects the responsibility of developing marketing strategies, leading teams, and coordinating marketing campaigns.
To get accurate and up-to-date information about marketing manager salaries in your region and industry, it's a good idea to consult trusted salary surveys, job portals, or professional associations.
The two variants "selbstständige" and "selbständige" are different spellings of the same German term for a person who works independently or runs his own business. Both spellings are correct, and this is simply a spelling issue.
"Selbstständige" is the spelling according to the old German spelling system, while "selbständige" was proposed after the 1996 reform of German spelling. The reform has meant that some words that were previously written separately can now be written together. This also affects the word "selbstständig" or "independent."
Both spellings are valid, but the overwhelming preference and usage tends to be for the new spelling "self-reliant." It is important to note, however, that consistent usage within a text is recommended.
In today's digital era, online advertising has become a powerful tool to attract customers and drive business. But while some companies in the business-to-business (B2B) industry are successfully using online advertising, many agencies are struggling to get the desired value from this marketing strategy. This article explores the challenges B2B agencies face when using online advertising and highlights alternative approaches available to them.
Challenges in using online advertising in B2B
Complex products and services: In the B2B sector, the products and services offered are often more complex and require more explanation than in the B2C sector. Online advertising often offers limited space for detailed explanations, making it difficult to adequately convey the benefits and value of complex offerings.
Long sales cycles: B2B sales cycles are often longer and involve multiple decision makers. Online advertising may not always be able to provide the compelling arguments needed to influence these complex buying decisions.
Targeting: B2B agencies must target highly specialized audiences. Accurately identifying and reaching these niches can be challenging in the vastness of the Internet.
Building trust: In B2B, trust and credibility are critical. Building that trust through online advertising alone can be a challenging task, as potential customers are often looking for detailed information, testimonials, and recommendations.
Alternative approaches to B2B marketing
Content marketing: one alternative to direct online advertising is content marketing. By creating high-quality content such as blog posts, white papers, and case studies, agencies can demonstrate their expertise and gain the trust of their target audience
Social Selling: Through the targeted use of social media platforms, B2B agencies can build personal relationships and expand their network. Instead of pure advertising, this is about building relationships and sharing relevant expertise.
Account-based marketing (ABM): ABM focuses on individual target companies and tailors the marketing strategy to their specific needs. This allows for a more personalized approach and a more targeted approach.
Events and Conferences: Attending industry events, conferences and webinars can be a great way to meet potential customers face-to-face and showcase your offerings.
Email marketing: Well-targeted email campaigns that provide relevant and useful information can be an effective way to build long-term relationships in the B2B space.
In an era of ever-increasing digital competition, B2B agencies may need to look beyond the traditional approach of online-only advertising. By adopting alternative approaches that are better tailored to the specifics of the B2B market, they can achieve more effective customer engagement and increase their visibility in the industry.