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Glossary / Lexicon

What is a consultation?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A counseling session is a conversation in which a counselor helps a client or customer resolve a specific concern or problem. Counseling sessions can address a variety of topics, such as finances, relationships, career choices, mental health, or personal development. Counseling sessions can be one-on-one or in groups. The purpose of the counseling session is to help the client find solutions to their problems by making them aware of their thoughts and feelings and giving them the opportunity to discuss their ideas.
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What is cross media?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cross media refers to the combination of several media to achieve a common goal. This includes, for example, the combination of print, TV, radio, online and social media. Cross media exploits the respective strengths of the different media to achieve a goal more effectively. The aim is to increase the reach of a campaign and address the target group again and again.
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What is a company entry?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A company listing is an entry in a directory that contains details such as a company's name, address, telephone number and website. These listings can be found on various websites that contain information about businesses. Company listings can also appear in print media, such as telephone directories.
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What is cold calling?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cold calling is a sales process in which a salesperson sells products or services to potential customers without first contacting the customers. It is also referred to as "cold calling." The salesperson usually contacts the customer by phone or email to present their offer and get the customer to buy a product or service. Cold calling is a very effective and efficient sales method, but it requires a high level of skill and takes a lot of time.
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What is a business directory?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A business directory is a type of directory that classifies businesses and other organizations according to their industry. Such directories can be available both online and in print and can include individual company profiles, contact information, and other relevant information. Such directories can be an excellent resource for businesses seeking to learn more about their industry and their competitors.
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