What is cold calling?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cold calling is a sales process in which a salesperson sells products or services to potential customers without first contacting the customers. It is also referred to as "cold calling." The salesperson usually contacts the customer by phone or email to present their offer and get the customer to buy a product or service. Cold calling is a very effective and efficient sales method, but it requires a high level of skill and takes a lot of time.