What is cross media?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cross media refers to the combination of several media to achieve a common goal. This includes, for example, the combination of print, TV, radio, online and social media. Cross media exploits the respective strengths of the different media to achieve a goal more effectively. The aim is to increase the reach of a campaign and address the target group again and again.