News / Blog: Glossary / Lexicon

What is the click-though-rate (CTR)?

Click-through rate (CTR) is a measurement that indicates how many clicks are achieved on a specific element of a web page, email, or ad banner. CTR is an important indicator of the effectiveness of online marketing campaigns. CTR is given as a percentage and is calculated by dividing the number of clicks on a particular element by the number of impressions (the number of users who saw the element).

What is conversion rate (CR)?

Conversion rate (CR) is a marketing metric that indicates how many visitors to a website perform a certain action (e.g. buy a product, fill out a form, watch a video, etc.). There are many different types of conversion rates, but they all measure the same thing: how many visitors to a website perform a certain action.

What is a mentor?

A mentor is a person who assists another in developing their professional skills, ideas, and goals. Mentors are usually experienced professionals who help others realize their potential and achieve their goals. They offer knowledge, insight, and support and help their protégés develop personally and professionally and lead successful lives.

What is a business network?

A business network is a network that allows companies and their employees to connect and communicate with each other. It consists of systems and resources that enable the exchange of information, ideas and contacts between companies and their employees. A business network is an important part of any modern business culture, as it facilitates communication and collaboration, and allows companies to gain valuable contacts and insights into their industry.

What is business scaling?

Business scaling is the process by which a company increases its production, offering or customer base to achieve a greater market presence. It is an important part of business growth, which involves increasing the company's resources and capacity to attract new customers and increase sales.