News / Blog: Glossary / Lexicon

What is publicity?

Publicity is creating public interest in a person, company, product or event. It often involves publishing information about an organization or product in the media to create awareness of the brand and generate interest.

What are press contacts?

Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.

What is campaign monitoring?

Campaign monitoring is the regular monitoring of a campaign to measure and evaluate its success. It can be both a targeted measurement of campaign performance and the collection of data on individual target groups. Campaign monitoring allows companies to respond to changes in the campaign and adjust their strategy to achieve the desired results.

What is a brand ambassador?

A brand ambassador is a person who acts as a representative of a brand and promotes the brand and its products at events, advertising campaigns and other public appearances. The brand ambassador can be a well-known expert, an influencer or an athlete who officially represents and promotes the brand. The purpose of a brand ambassador is to provide reliable and authentic feedback about a brand that builds a positive connection between brand and audience.

What is online advertising?

Online advertising is advertising that is distributed via the Internet. It comes in various formats such as banner ads, search engine ads, video ads, social media ads, email ads, and pop-up ads. Online advertising allows businesses to market their brand and products directly to their target audience. It is an effective and inexpensive way to attract new customers and keep existing customers happy.