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What is a promotional campaign?

A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.

What is crisis communication?

Crisis communication is a form of communication that focuses on the ability to respond quickly to a crisis and establish an effective communication network to get an appropriate response. It is a very important component of crisis management planning and public relations. It focuses on the distribution of information, accountability, and identification of solutions. This communication can take place in a variety of ways, including traditional media, social media, internal and external communications, and stakeholder communications. Communication enables an organization to respond to external influences and influence public perception.

What is media monitoring?

Media monitoring is an analysis procedure used to monitor and evaluate media coverage. The aim is to record the presence and influence of a company, brand or person in the media and to improve the communication strategy. To this end, media reports, press releases, social media posts and other media content are systematically collected, analyzed and evaluated.

What are media relations?

Media relations refer to the relationship between an organization, brand or person and the media. It includes all activities that help build and strengthen the relationship between the two parties. This includes online and offline press releases, interviews, blog posts, press conferences, social media campaigns, and more. The goal of media relations is to create and convey a positive image of the organization, brand or person to the public.

What is social media?

Social media is a collection of Internet-based applications that allow people to interact and share content online. You can download, post, comment, and share specific media such as images, videos, audio files, and text posts. Typical social media platforms include Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn.