News / Blog

What is online PR?

Online PR is a form of public relations in which communication takes place via digital channels, such as social media platforms, websites, blogs, email campaigns and online advertising. The aim is to promote and market a brand, company or product and to establish a direct connection with potential customers.

What are public relations?

Public relations (PR) is a strategic communication process aimed at building, maintaining and improving an organization's relationships with its public audiences and stakeholders. It also deals with the development, dissemination and maintenance of news and information about an organization, its products and services, its brand, its activities and its organization.

What is the brand identity?

Brand identity is a concept that refers to the visual, content and emotional identity of a brand. It includes the characteristics, values and goals of a brand expressed in words, images and experiences. The goal is to create a strong and memorable brand identity that is perceived and understood by the target audience. A strong brand identity can help a brand stand out from the competition and build a loyal customer base.

What is campaign planning?

Campaign planning is a process used to create and implement a campaign. It is a four-step process that identifies the goals of the campaign, identifies the target audience, establishes the message and strategy, and finally implements and tracks the campaign. The campaign planning process is an essential part of marketing strategy because it enables organizations to achieve their goals.

What is press relations?

Press relations is a form of public relations that focuses on publishing information and news in the media. It is a quick, effective way to reach a large number of people and is often used as part of a larger campaign. Press relations includes, but is not limited to, the publication of articles, press releases, interviews, news stories, photos, and videos.