12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
User-generated content (UGC) is a type of content that is created and shared by users. This can include blogs, forum posts, reviews, photos, videos, and social media posts. This content is created by users to share their opinions or experiences with others. UGC can be a valuable resource for companies to learn more about their customers and get new ideas for products and services.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A brand alignment is a strategic process that influences how a company develops and markets a brand. This process can relate to various aspects of brand management, including positioning, product development, communications, advertising and sales. Brand alignment can help a company sharpen its brand identity, improve its brand image, and strengthen customer loyalty.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales process is a systematic process used to sell products and services to customers. The process includes developing a sales strategy, identifying potential customers, developing a lead generation system, negotiating, and closing the deal.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales strategy is a plan to help a company sell its products and services. It involves developing a vision, strategy, and approach to provide the best possible experience for customers. It can also include the development of promotional materials, pricing, and customer retention activities. A sales strategy can also help a company better achieve its goals.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A Distributor is a person or company that provides a product or service to another company in the market. Distributors can be involved in the sales process both directly and indirectly. They support the company in marketing and selling its products or services.