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What is a business intelligence tool?

Business intelligence tools are software applications that help companies collect, analyze and process data from various sources to make better decisions. These tools can help companies identify trends and patterns in their data by creating reports, dashboards, and data visualizations.

What is brand perception?

Brand perception refers to the impression a customer has of a brand. It is a combination of rational and emotional factors that arise from interaction with the product, the company and its activities. These include, for example, advertising, design, customer service, products and services, and online presence. A positive image is created when a brand is perceived as trustworthy, attractive and of high quality.

What is an online database?

An online database is an electronic system designed to store and manage data. With an online database, users can query, add, edit, and delete data over the Internet. They can also perform structured queries to retrieve information from the database.

What is a customer value analysis?

A customer value analysis is a complex approach that enables companies to obtain a detailed and quantified assessment of the value of customer relationships. It also enables companies to understand and measure the value contributions of existing customer relationships. Customer value analysis can also help quantify the impact of revenue and customer acquisition initiatives, pricing, and customer loyalty programs on customer value.

What is the break-even point?

The break-even point is the point at which the contribution margins of the units a company produces and sells exactly offset the company's fixed costs. It is the point at which the company makes no profit, but also no loss. It is also referred to as the zero point.