What is brand perception?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Brand perception refers to the impression a customer has of a brand. It is a combination of rational and emotional factors that arise from interaction with the product, the company and its activities. These include, for example, advertising, design, customer service, products and services, and online presence. A positive image is created when a brand is perceived as trustworthy, attractive and of high quality.