What is brand building?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Brand building is a strategic process of building a brand to enhance it in the eyes of consumers. The process involves developing a strategic vision, identifying brand values and communicating the brand message. The goal is to establish the brand in the minds of consumers and create an emotional connection with them. This enables companies to gain a competitive advantage.