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An electronic press review, also known as an e-press review or digital press collection, is a digital compilation of press articles, reports, opinion pieces, and other media content published in various sources such as newspapers, magazines, online news portals, blogs, and social media. The purpose of an electronic press review is to provide an overview of coverage on specific topics, brands, companies, people or events.
Unlike a traditional press review, which contains physical newspaper clippings or copies of printed articles, an electronic press review collects digital copies of articles and often archives them in a digital platform or system. This allows for efficient monitoring and analysis of media coverage in real time or at a later date.
An electronic press review can be used by corporations, governments, public relations agencies, research institutions, and other organizations to track public perception, media response, and opinion formation. The information gathered can be used to analyze trends, make strategic decisions, conduct crisis management, maintain media contacts and evaluate the effectiveness of communications campaigns. Often, specialized software solutions are used to automate the collection of information.
Germany's capital, Berlin, saw a 15.8 percent increase in insolvency filings against companies in the first quarter of 2023 compared to the same period last year. According to a press release from the Berlin-Brandenburg Statistics Office, a total of 403 insolvency proceedings were filed, an increase of 55 cases.
The total amount of probable claims in these proceedings also rose significantly by 60.4 percent to 247.6 million euros. These alarming figures cast a shadow over the economic situation of Berlin's business landscape.
Most of these insolvency proceedings were opened in the Charlottenburg district court, with 137 cases dismissed for lack of sufficient assets on the part of the debtors. The companies, from a variety of economic sectors, faced financial difficulties that made it difficult for them to meet their payment obligations.
Totally, three main economic sectors were particularly affected. The trade sector recorded 76 corporate insolvencies with creditor claims totaling 56.3 million euros. The construction sector and the professional, scientific and technical services sector reported 65 and 55 insolvencies, respectively. Here, unfulfilled payment obligations totaled 41.9 million euros and 30.7 million euros, respectively.
Looking at the distribution of insolvencies by district, Mitte and Charlottenburg-Wilmersdorf stood out. In these districts, 74 and 60 cases of corporate insolvency were registered, accompanied by projected claims of 49.5 million euros and 71.2 million euros, respectively. In contrast, the fewest proceedings were counted in Lichtenberg, where 13 insolvencies and prospective claims of 2.6 million euros were recorded.
The overall situation of corporate insolvencies in Berlin highlights the ongoing challenges facing the city's economy. While some sectors appear to be recovering better, others continue to be affected by financial shortages and economic uncertainty.
For more information and detailed statistical reports on insolvencies in Berlin, visit the website of the Berlin-Brandenburg Statistics Office at www.statistik-berlin-brandenburg.de/insolvenzen. Source for data: Office for Statistics Berlin-Brandenburg.
Preparing a press review requires care and attention to ensure relevant information is presented correctly and meaningfully. A press review is a collection of media reports on a specific topic, company or event. Here are some key points to keep in mind:
Selection of sources: Carefully select the sources from which you want to collect reports. These can be newspapers, magazines, online news portals, blogs, etc. Make sure the sources you choose are trustworthy and credible.
Up-to-dateness: Be sure to include current reports in the press review. Older news could become less relevant. It is advisable to update the press review regularly.
Diversity of Reporting: The press review should include a wide range of reporting types, including news articles, opinion pieces, features and interviews. This gives a broader picture of public perception.
Relevance: Make sure that the selected reports are actually relevant to the topic that the press review is supposed to inform about. Avoid including irrelevant or repeated reports.
Completeness: The press review should offer a balanced representation of the reporting, both positive and negative aspects. One-sided representations can affect the credibility of the press review.
Correct Quotations: If you use quotations from the media reports, make sure that they are reproduced correctly and without distortion. Incorrectly quoted information can lead to misunderstandings.
Summary: If the press review is large, you may want to include a brief summary or introduction that informs the reader of the content and highlights key takeaways.
Formatting: Make sure the formatting of the press review is clear. Use clear headings, paragraphs and, where appropriate, visual elements such as graphics or images to improve readability.
References: Be sure to properly cite the source of each report. This underlines the transparency and credibility of the press review.
Target group: Consider the target group of the press review. Depending on whether it is intended for internal purposes, customers, investors or the general public, the focus and type of presentation may vary.
Online availability: In today's digital world, it can be helpful to publish the press review online or at least make it available in digital form for easier accessibility.
Continuity: If the press review is produced on a regular basis, ensure that you maintain a consistent approach to the selection and presentation of the reports.
Ultimately, a well-prepared press review should provide an accurate picture of the media coverage and present information in a clear and understandable way.
A press review helps companies, organizations and public institutions to get an overview of the reporting in various media. It offers the opportunity to track one's own presence in the press and to control public perception. However, when creating a press review, certain legal aspects must be observed in order to protect copyright, data protection and personal rights.
1. Observe copyrights:
When preparing a press review, it is important to respect the copyright of the media content in question. Copying and posting articles, or excerpts thereof, without proper permission from the copyright holders may constitute copyright infringement. In order to be on the safe side legally, you should adhere to the principles of the right to quote. This means that you may only use short excerpts that are relevant to the press review, and you must always correctly state the source.
2. References and references:
Each media contribution used in the press review must be provided with correct source information. This applies to both print media and online articles. The information should be as precise as possible and include information such as author, title, publication date, publication name and URL, if applicable. Exact source information ensures transparency and strengthens the credibility of the press review.
3. Data protection and personal rights:
When preparing a press review, you must be careful not to use personally identifiable information or sensitive information that could invade the privacy of individuals. This applies in particular to private contact data, health information or confidential personal details. Comply with data protection laws, particularly the General Data Protection Regulation (GDPR), and avoid using content that could unreasonably embarrass or defame individuals.
4. Obtain usage rights:
If you hire an external service provider to create the press review, make sure that you have the necessary usage rights to use the media content. This applies to the rights to the texts as well as to images or graphics. Clarify in advance with the authors or publishers how the content may be used and whether license fees may apply.5. Self-interest and transparency:
A press review often serves to increase your own visibility and reputation. Make sure that the press review is not misleading and gives a realistic picture of the reporting. Avoid selectively selecting reports to create a distorted picture. Transparent representations contribute to credibility.
All in all, it is important to pay close attention to the legal framework when creating a press review in order to avoid legal conflicts and to maintain the integrity of the press review. Research the current laws and regulations relating to copyright, data protection and privacy rights to ensure you are acting in accordance with the law.
The failure of B2B online marketing campaigns can be due to various factors. Here are some common reasons why most B2B online marketing campaigns fail:
Obscure Objectives: If the campaign objectives are not clearly defined or are too vague, it becomes difficult to measure success and take the right actions.
Lack of audience analysis: If the company does not properly understand the target audience or does insufficient research, the marketing message may not reach or engage the right people.
Ineffective content strategy: The content of a campaign is crucial. If the content isn't relevant, informative, or engaging, it won't resonate with the audience and may not elicit action.
Weak conversion strategy: Driving traffic to the website is not enough. It's just as important to have a clear conversion strategy to convert visitors into customers. If this strategy is absent or ineffective, there will be no success.
Lack of integration of marketing channels: B2B online marketing should integrate different channels such as email marketing, social media, content marketing and search engine optimization to ensure a consistent and effective campaign.
Insufficient budget: If the budget for the campaign is limited, this can limit the reach and effectiveness of marketing activities.
Poor user experience: A confusing website, slow loading times or a complicated checkout process can put off potential customers.
Lack of measurement and analysis: Without thorough analysis and measurement of campaign performance, it is difficult to identify strengths and weaknesses and adjust strategy accordingly.
Strong competitive landscape: In some B2B markets, competition can be very fierce, making it difficult to differentiate yourself.
Seasonality and Market Trends: B2B companies can be affected by seasonal fluctuations or changes in market trends, which can impact the success of their marketing campaigns.
In order to run more successful B2B online marketing campaigns, it is important to consider thorough planning, audience analysis, content strategy, conversion optimization and continuous measurement and adjustment. It's also good practice to monitor and incorporate current marketing trends and best practices in the industry.