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Creating a press review - This must be observed from a legal point of view

A press review helps companies, organizations and public institutions to get an overview of the reporting in various media. It offers the opportunity to track one's own presence in the press and to control public perception. However, when creating a press review, certain legal aspects must be observed in order to protect copyright, data protection and personal rights.

1. Observe copyrights:

When preparing a press review, it is important to respect the copyright of the media content in question. Copying and posting articles, or excerpts thereof, without proper permission from the copyright holders may constitute copyright infringement. In order to be on the safe side legally, you should adhere to the principles of the right to quote. This means that you may only use short excerpts that are relevant to the press review, and you must always correctly state the source.

2. References and references:

Each media contribution used in the press review must be provided with correct source information. This applies to both print media and online articles. The information should be as precise as possible and include information such as author, title, publication date, publication name and URL, if applicable. Exact source information ensures transparency and strengthens the credibility of the press review.

3. Data protection and personal rights:

When preparing a press review, you must be careful not to use personally identifiable information or sensitive information that could invade the privacy of individuals. This applies in particular to private contact data, health information or confidential personal details. Comply with data protection laws, particularly the General Data Protection Regulation (GDPR), and avoid using content that could unreasonably embarrass or defame individuals.

4. Obtain usage rights:

If you hire an external service provider to create the press review, make sure that you have the necessary usage rights to use the media content. This applies to the rights to the texts as well as to images or graphics. Clarify in advance with the authors or publishers how the content may be used and whether license fees may apply.

5. Self-interest and transparency:

A press review often serves to increase your own visibility and reputation. Make sure that the press review is not misleading and gives a realistic picture of the reporting. Avoid selectively selecting reports to create a distorted picture. Transparent representations contribute to credibility.

All in all, it is important to pay close attention to the legal framework when creating a press review in order to avoid legal conflicts and to maintain the integrity of the press review. Research the current laws and regulations relating to copyright, data protection and privacy rights to ensure you are acting in accordance with the law.