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Creating a press review - this is important to note

Preparing a press review requires care and attention to ensure relevant information is presented correctly and meaningfully. A press review is a collection of media reports on a specific topic, company or event. Here are some key points to keep in mind:

Selection of sources: Carefully select the sources from which you want to collect reports. These can be newspapers, magazines, online news portals, blogs, etc. Make sure the sources you choose are trustworthy and credible.

Up-to-dateness: Be sure to include current reports in the press review. Older news could become less relevant. It is advisable to update the press review regularly.

Diversity of Reporting: The press review should include a wide range of reporting types, including news articles, opinion pieces, features and interviews. This gives a broader picture of public perception.

Relevance: Make sure that the selected reports are actually relevant to the topic that the press review is supposed to inform about. Avoid including irrelevant or repeated reports.

Completeness: The press review should offer a balanced representation of the reporting, both positive and negative aspects. One-sided representations can affect the credibility of the press review.

Correct Quotations: If you use quotations from the media reports, make sure that they are reproduced correctly and without distortion. Incorrectly quoted information can lead to misunderstandings.

Summary: If the press review is large, you may want to include a brief summary or introduction that informs the reader of the content and highlights key takeaways.

Formatting: Make sure the formatting of the press review is clear. Use clear headings, paragraphs and, where appropriate, visual elements such as graphics or images to improve readability.

References: Be sure to properly cite the source of each report. This underlines the transparency and credibility of the press review.

Target group: Consider the target group of the press review. Depending on whether it is intended for internal purposes, customers, investors or the general public, the focus and type of presentation may vary.

Online availability: In today's digital world, it can be helpful to publish the press review online or at least make it available in digital form for easier accessibility.

Continuity: If the press review is produced on a regular basis, ensure that you maintain a consistent approach to the selection and presentation of the reports.

Ultimately, a well-prepared press review should provide an accurate picture of the media coverage and present information in a clear and understandable way.