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1. Define your target audience: create an accurate audience description to ensure your message is targeted to the right people.
2. Create a compelling message: your message must be relevant, informative and persuasive to capture your customer's interest.
3. Use an appropriate contact method: choose the contact method that best suits your customer, e.g. email, phone call or face-to-face meeting.
4. Schedule a follow-up: Schedule a follow-up to ensure your message is not lost and your customer remembers you.
5. Be consistent: Be consistent in your B2B customer acquisition to achieve success. Be patient and persistent and repeat your message several times.