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What should the structure of a press release look like?

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Header: This should contain the name of the company, the headline of the press release, and the place and date of publication.

2. Introduction: the introduction should contain a short and concise sentence summarizing the content of the press release.

3. Main body: The main body describes the details of the topic. All relevant information should be included here.

4. Conclusion: at the end of the press release is the conclusion, which provides a brief summary and contains a clear statement.

5. Contact details: At the end of the press release, the contact details of the company or the person who can provide further information on the topic are given.

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