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What is a variable (statistics)

In statistics, a variable is a characteristic of a target group that is used for analysis. A variable can be both a qualitative (e.g. gender) and a quantitative (e.g. age) characteristic of a target group. Variables can then be related to each other in order to make a specific statement about a target group.

What is a media strategy?

A media strategy is a plan for using media, such as television, radio, print and digital media, in a targeted and effective way to communicate and promote an organization, product or service. The goal is to reach the target audience, increase awareness and position the brand, product or service. A media strategy includes choosing media, planning content, controlling costs, and analyzing results.

What is Strategic Communication?

Strategic communication is a type of communication that is focused on a specific goal and concentrates on the development, implementation and monitoring of a communication strategy. The goal is to achieve a company's goals and objectives by establishing effective communication between the company and its target audiences. This concept is sometimes referred to as "risk management through communication" because it involves identifying, assessing and managing risks by providing clear and unambiguous information and messages to its target audiences.

What is a content strategy?

A content strategy is a document that defines the goals, audiences, and methods of a website or app that offers content. It involves planning, creating, publishing, and managing content to achieve an organization's goals. Goals can include building a brand, increasing traffic, or generating leads. A content strategy is an important part of a successful digital strategy.

What are Corporate Communications?

Corporate Communications is a professional field that deals with communication between companies and their various target groups. It involves the creation of publications, releases and other communications materials aimed at strengthening a company's or organization's brand and managing the handling of crises. Corporate communications can also be an important tool for supporting and developing corporate strategies and policies.