12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence can optimize websites in several ways. For one, it can help optimize a website for specific search queries. AI algorithms can be used to analyze specific search queries to determine which keywords, headlines, and content produce the best results. In this way, websites can be optimized with more relevant content for their target audience.
In addition, AI can also help monitor websites to improve load times and user experience. AI algorithms can be used to monitor and analyze the performance of a website to identify and fix the weak points. Another benefit of AI is that it can help deliver personalized content to better understand users and provide them with more relevant results.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A distribution channel is a way through which a company sells its products or services to its customers. Using different sales channels enables a company to market its product to a wide target group. Distribution channels can be direct (e.g., online sales, telephone sales, and in-person sales), indirect (e.g., retailers and wholesalers), or a combination of both.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Target group analysis is a systematic process aimed at defining the target group of a company, brand or product as precisely as possible. This includes identifying and describing essential characteristics, attributes and needs of the target group. The aim of target group analysis is to better understand the target group and develop marketing measures tailored to it.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Impact evaluation is a field of research that focuses on evaluating policies, programs, and interventions to understand how they contribute to solving social problems. It is a specific approach to evaluation that focuses on the impact of programs on target populations and the effectiveness of programs. It can also be used to understand how programs can be used to achieve specific goals.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cross media refers to the combination of several media to achieve a common goal. This includes, for example, the combination of print, TV, radio, online and social media. Cross media exploits the respective strengths of the different media to achieve a goal more effectively. The aim is to increase the reach of a campaign and address the target group again and again.