News / Blog: #work

Pitching to journalists the right way - How to hit the mark with your press releases

1. Target your press releases to the right audience: Write them to journalists covering topics relevant to your message.

2. Summarize your message clearly and concisely: Write succinctly what the key message of your press release is.

3. Explain why your news is important and how it will impact readers: explain why your news is a good topic for coverage.

4. Include other relevant information: include facts, figures or related links that support the journalism.

5. Make your press releases discoverable: Have them accessible to journalists by sending them to press portals, social media and similar channels.

6. Track the success of your press releases: Use tracking tools to track the response to your news to see what works and what doesn't.

Ads - Why you can't avoid A/B split testing in online marketing to avoid burning money

A/B split testing is an effective way to find out which promotions work best. It allows you to test different variations of your promotions and choose some of them that work best. This way, you can spend your money wisely and make sure you're getting the most out of your online marketing. A/B split testing also helps you track the effectiveness of your campaigns and improve results. With A/B split testing, you can better understand your target audience and find out what appeals to them the most. This makes it easier for you to create campaigns that appeal to your target audience and give them what they want.

Why the PPC click price in online marketing will ruin you (and what you can do about it)

For years, the click prices for search engine advertising have only known one direction: up. In the B2B sector, PPC costs of 3-7 euros are not uncommon.

The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.

It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:

1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.

2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.

3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.

4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.

5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.

By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.

What is a marketer?

Marketers are individuals who are involved in planning, implementing and controlling marketing strategies and campaigns. They work to market products, services, or brands to a specific audience in order to increase sales. Marketers use a combination of market research, advertising, sales, digital media, and other tools to achieve their goals.

What is Microsoft Azure?

Microsoft Azure is a cloud-based platform that provides a set of services and tools that enable organizations to create and manage cloud-based infrastructure, back-end services, software and platforms. Azure allows users to leverage multiple aspects of cloud technology, including storage, networking, development, deployment and management. Microsoft Azure is a comprehensive platform that helps businesses build, run and manage their applications and services.