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With guest posts and professional articles to more sales and awareness - This is what counts

01/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Guest posts and professional articles are an important part of a successful online marketing strategy. They help you generate more sales, increase your visibility, and enhance your authority and reputation.

Guest posts and technical articles can reach your target audience by providing interesting and high-quality content. This content can be in the form of tutorials, blog posts, videos, etc. They can also be posted on other websites or social media to generate more traffic.

Of course, writing guest posts and professional articles requires a lot of work and time. Therefore, you need to make sure that you focus on topics that are relevant and interesting to your target audience. If you find the right niche, you can increase your chances of success.

In addition, you should make sure that your content is consistent and of high quality. This will help you grab the attention of your target audience and make them want to learn more about your company and products.

To get the most out of your guest posts and expert articles, you should also make sure that you publish your content on as many websites and social media channels as possible to get more reach.

Guest posts and professional articles are a very effective way to get more sales and exposure. If you use them correctly, you can give your business a distinct advantage.

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The best press release is useless if it is not disseminated

01/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The best press release is useless if it is not distributed. Therefore, it is important that you send it to a wide audience. To do this, you can send the press release to daily newspapers, online media, news agencies, and radio and television stations. You can also create a press kit that includes the press release and other information about your company, service or product. You can send this folder to journalists and bloggers to attract attention. To increase the visibility of your press release, you can also publish it on your website, social networks and other press services.
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DIY! Doing press work the same way without an expensive PR agency

01/09/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify the right target audience: Define your target audience and analyze which media channels your target audience uses most.

2. Find out about the media: follow the latest developments in the media and draw up a list of the relevant media you want to address.

3. Create a press kit: develop a strong press kit that represents your brand or company and includes interesting aspects that media can cover.

4. Create a press release: create a press release that introduces your company and its products or services.

5. Contact the media: identify media contacts and contact them to let them know about your company and to make interview requests.

6. Create a social media strategy: use social media platforms to promote your brand and business, and update your profiles regularly.

7. Publish content: Regularly publish interesting and relevant content that engages your audience.

8. Create media monitoring: monitor the media to see where and how your company is mentioned and use this information to improve your strategy.

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Tips and tricks for your press work - Which pitfalls to avoid?

01/05/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Avoid inaccurate statements and exaggerated claims.

2. Avoid using unusual or even questionable words or phrases.

3. Avoid making unconventional or even implausible claims.

4. Avoid over-marketing your press releases.

5. Avoid sending your press releases too frequently.

6. Avoid sending unsolicited links or attachments to your press releases.

7. Avoid not complying with applicable press and media regulations and guidelines.

8. Avoid pursuing commercial or political interests.

9. Avoid personalizing your press releases.

10. Avoid publishing too much information.

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Press release - How to make your company or startup known

01/03/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a website/blog for your business or startup: To make your business or startup known, it is important to create a professional website or blog. Make sure your website/blog has a professional look and feel and that all the information you want to provide is easy to find.

2. Publish press releases: Press releases are a great way to get the word out about your business or startup. Post press releases on various online news sites and publications to make more people aware of your business or startup.

3. Network with other businesses and startups: another way to make your business or startup known is to network with other businesses and startups. This can help you get more customers and make your business or startup more popular.

4. Use social media: a great way to get the word out about your business or startup is to use social media. Create a Facebook page, Twitter account, and/or Instagram account to get the word out about your business or startup and stay connected with your customers.

5. Start a newsletter: another way to get the word out about your business or startup is to start a newsletter. Publish new content regularly to grow your customer base and attract more customers.

These are just a few ways you can get the word out about your business or startup. With a little creativity and some patience, you can make your business or startup known and attract more customers.

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