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1. Identify the right target audience: Define your target audience and analyze which media channels your target audience uses most.
2. Find out about the media: follow the latest developments in the media and draw up a list of the relevant media you want to address.
3. Create a press kit: develop a strong press kit that represents your brand or company and includes interesting aspects that media can cover.
4. Create a press release: create a press release that introduces your company and its products or services.
5. Contact the media: identify media contacts and contact them to let them know about your company and to make interview requests.
6. Create a social media strategy: use social media platforms to promote your brand and business, and update your profiles regularly.
7. Publish content: Regularly publish interesting and relevant content that engages your audience.
8. Create media monitoring: monitor the media to see where and how your company is mentioned and use this information to improve your strategy.