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Why don't my mailings work?

02/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several reasons why mailings may not work. Here are some possible causes:

Target Audience: Your target audience may not be well defined or your message may not appeal to them. If your email is going to the wrong people or your message is not interesting or relevant enough to them, it will not be opened or read.

Subject line: Your subject line is the first thing your recipients see, and if it's not engaging enough, they may not even open your email. A bad subject line can result in your email being marked as spam or simply deleted without being read.

Content: The content of your email is also important. If it's not engaging, useful or interesting enough, it probably won't be read or no action will be taken. Make sure your message is clear and concise, and that it meets the needs of your target audience.

Frequency: contacting your recipients too often can lead to overload and cause them to ignore your emails or unsubscribe from your list. Make sure you have appropriate timing and that you don't send your emails too often.

Call-to-action (CTA): Your email should contain a clear and eye-catching call-to-action (CTA) that encourages your recipients to click on the link or fill out the form. If your CTA is weak or not placed prominently enough, your recipients may decide not to take the action.

It's important to consider these factors when reviewing and optimizing your email marketing campaigns to ensure they're effective.

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What are Google Search Network Partners?

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In addition to Google Search, the Google Search Network also includes various partner websites on which Google ads can be placed. These partner websites are part of the so-called Google search network partner network and can provide an additional opportunity for advertisers to target their ads to potential customers.

Google Search Network Partners are websites that have entered into an agreement with Google to display ads on the search network. These include, for example:

Websites of search engines such as AOL or Yahoo that use the Google search results network.

Websites of online directories or business directories such as Gelbe Seiten or Das Örtliche, for example

Websites of newspapers or magazines that place ads on their online platforms

These partner websites can be integrated into the search network in different ways. Some display ads only on specific pages or in specific sections of the site, while others display ads throughout the site. In either case, the same targeting options apply as for Google Search, and ads are served based on bids and relevancy criteria.

Using the Google Search Network Partner Program can mean more reach and visibility for advertisers, as their ads can be served on a larger number of sites. However, advertisers should note that the performance of ads on the Partner Network is often different than on Google Search itself, and therefore separate campaign optimization may be required.

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What are the customer acquisition costs in B2B?

02/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The cost of customer acquisition in B2B can vary widely and depends on many factors, such as the industry, the company, the target audience, the sales channel, and the type of marketing activity.

Some common marketing activities in B2B include digital marketing campaigns such as Google Ads ads, advertising in trade magazines, direct marketing, cold calling, networking events and trade shows. The cost of these activities can vary widely, ranging from a few hundred dollars to several thousand dollars or even higher, depending on the tactics used and the intensity of the campaigns.

Especially due to the high click prices in the B2B area (= products & services to corporate customers) of up to 15 € per click and associated lead prices of several dozen euros to several hundred euros, strong optimization and testing measures are required to not burn the marketing budget.

An important factor in determining the cost of B2B customer acquisition is also customer lifetime value (CLV), or the expected revenue a customer will generate throughout the relationship with the company. If the CLV is high, higher customer acquisition costs may be justified.

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What are the advantages and disadvantages of a hash table?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several advantages and disadvantages to using a hash table:

Advantages:

Fast access time: a hash table allows elements to be retrieved in a constant amount of time, regardless of the size of the hash table. This makes hash tables very efficient for processing large amounts of data. Easy insertion and deletion: Since the position of an element in the hash table is calculated by its key, elements can be inserted and deleted easily.

Storage space: hash tables are efficient in terms of storage space, as they only occupy as much space as necessary to store their elements.

Disadvantages:

Collisions: When the hash function computes the same index for two or more keys, collisions occur that may require costly collision resolution. A poor hash function can increase the risk of collisions. No fixed order: the elements of a hash table are not stored in any particular order, which can be problematic for some applications. If a specific order is required, the elements must be sorted first.

Storage space: if the hash table contains a large number of elements, it can occupy a lot of storage space. Some hash table implementations automatically increase the size of the hash table when it is full, which may require additional memory.

Overall, hash tables are an efficient data structure for quickly accessing large amounts of data, but it is important to choose an appropriate hash function and consider collisions to ensure that they work optimally.

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What is a Python library?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In Python, a library is a package of reusable modules developed by third parties to facilitate the Python program development process. A library can contain functions, classes, methods, and other things that help developers accomplish specific tasks.

Python libraries are generally divided into modules that work together to provide specific functionality. For example, there are libraries like NumPy, Pandas, and Matplotlib that are specifically designed for numerical calculations, data analysis, and data visualization.

The beauty of Python libraries is that they are modular, which means developers only need to import the modules they need to accomplish their task. This saves time and resources in the development process and allows developers to leverage existing libraries to speed up their work.

Python libraries can be easily installed from the Python Package Index (PyPI) or other repositories, or they can be part of a larger Python framework or application.

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