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Why don't my mailings work?

There are several reasons why mailings may not work. Here are some possible causes:

Target Audience: Your target audience may not be well defined or your message may not appeal to them. If your email is going to the wrong people or your message is not interesting or relevant enough to them, it will not be opened or read.

Subject line: Your subject line is the first thing your recipients see, and if it's not engaging enough, they may not even open your email. A bad subject line can result in your email being marked as spam or simply deleted without being read.

Content: The content of your email is also important. If it's not engaging, useful or interesting enough, it probably won't be read or no action will be taken. Make sure your message is clear and concise, and that it meets the needs of your target audience.

Frequency: contacting your recipients too often can lead to overload and cause them to ignore your emails or unsubscribe from your list. Make sure you have appropriate timing and that you don't send your emails too often.

Call-to-action (CTA): Your email should contain a clear and eye-catching call-to-action (CTA) that encourages your recipients to click on the link or fill out the form. If your CTA is weak or not placed prominently enough, your recipients may decide not to take the action.

It's important to consider these factors when reviewing and optimizing your email marketing campaigns to ensure they're effective.