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What are common problems in marketing?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient market research: Insufficient market research is a common problem in marketing. It is important to know who your customers are, where they are, what they are buying and why they are buying it. If you don't do enough research, you won't know which strategies and campaigns will be most effective.

2. Unclear goals: Without clear goals, you can't effectively plan and implement your marketing strategies. Set clear goals, such as an increase in the number of customers or an increase in sales.

3. Insufficient budgets: a tight budget can be a problem when implementing marketing campaigns. If you do not have sufficient funds, you will not be able to provide the necessary resources, such as advertising and personnel.

4. Inappropriate advertising: if your advertising is not tailored to the right target market, it may be ineffective. Therefore, it is important to tailor your advertising to the needs of your target audience.

5. Inadequate customer care: customer care is an essential part of any successful marketing. Good customer care will help you retain your customers, attract new customers and increase your brand awareness.

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What does artificial intelligence do for companies?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence (AI) can help organizations manage resources more efficiently, accelerate the discovery of patterns, trends, and relationships, and support decision-making. AI technologies can be used to analyze data and make decisions. These include machine learning, neural networks and deep learning. AI systems can also help improve the customer experience by providing automated chatbots to answer questions and handle customer concerns faster. AI can also help companies make predictions and provide more accurate forecasts for product development, customer service, and advertising.
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What is an advertorial?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An advertorial is a type of advertisement presented as an editorial article, series of articles, or an advertisement article. It can be considered a type of self-promotion and is designed to look like it is an editorial article, but is actually an advertisement. Advertorials can occur in a variety of formats including print, online, audio, video and social media.
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What is a sales tool?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.
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What is direct mail?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct mail is a form of advertising in which companies communicate directly with their customers. It usually involves sending promotional materials such as flyers, postcards, e-mails or advertisements to a specific audience. Direct mail can also be done in other ways, such as phone calls or personal visits. In most cases, direct mail is considered a proven way to achieve direct results because companies can respond immediately to customer feedback.
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