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What is a sales process?

A sales process is a systematic process used to sell products and services to customers. The process includes developing a sales strategy, identifying potential customers, developing a lead generation system, negotiating, and closing the deal.

What is a distributor?

A Distributor is a person or company that provides a product or service to another company in the market. Distributors can be involved in the sales process both directly and indirectly. They support the company in marketing and selling its products or services.

What is sales promotion?

Sales promotion is a combination of various marketing and sales activities designed to attract and increase consumer interest in a particular product or service. Such activities often include advertising, promotions, sales price reductions, gifts, contests, and events designed to increase customer interest in a product or service and drive sales.

How to develop a successful sales strategy

1. Understand your target customers: To develop a successful sales strategy, you must first understand your target audience. Get an overview of what needs your target group has and what your products or services can solve for them.

2. Define your sales goals: Before you start developing your sales strategy, you need to have a clear understanding of what you want to achieve. Goals can be sales figures, market share, or number of new customers. They will help you map out your strategy and take action to help you achieve those goals.

3. Develop a sales plan: After you have clearly defined your goals, it's time to develop a sales plan. This plan will include all the steps you need to take to achieve your goals. Remember that your plan should be specific and include specific actions and activities.

4. Measure your success: Once set up, you need to execute your sales plan and measure the results of your efforts. Measure your success using metrics such as revenue, new customer acquisition, and customer retention. This way you can see if your strategy is having the desired success and where improvements need to be made.

What are acquisition costs?

Acquisition costs are costs incurred in acquiring new customers. They include, among other things, costs for advertising, sales and marketing, but also costs for setting up customer service and support services.