12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
R is a programming language and software environment used for statistical computing and graphics. It is widely used for machine learning, data analysis and graphical representation. It is an open source project developed by statisticians and programmers from all over the world. It is also a popular tool for researchers and scientists.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
SPSS (Statistical Package for the Social Sciences) is a software used for statistical analysis and for creating reports, graphs and tables. It provides tools to analyze, understand and transfer complex data. It is a powerful tool to produce research results that can be used for decision making and strategic planning. It can also be used as a data management tool to organize and manage data.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing script is a document that contains detailed instructions about a specific marketing campaign. It describes how to create, manage, and track a campaign, and also includes information about the tools, strategies, and resources used. It may also include suggestions for campaign content and goals. A marketing script can be used for both online and offline marketing campaigns.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The marketing mix is a strategic tool used by companies to position a product or service in the market. It is a combination of the four Ps: product, price, place and promotion. It is a basic approach to developing a strategy to market a product or service. The four Ps can be used to ensure that the right combination of products, prices, placements and promotions are chosen to enable successful marketing.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An address database is a collection of records that contain contact information such as email addresses, postal addresses, telephone numbers and other contact details. This data can be used by companies to contact their customers or partners. They can also be used as a tool to drive marketing campaigns by addressing potential prospects or customers. Address databases can also be used as a basis for further research.