News / Blog: #to-sell

What is a unique selling proposition (USP)?

A unique selling proposition (USP) is a unique feature or promise that a company offers to differentiate itself from its competitors and contribute to brand building. A USP can refer to a product or service, but it can also refer to a particular target group, a particular brand, or a specific combination of the two. It is used to position and differentiate a company or brand and ultimately promotes customer loyalty.

What is the Customer Acquisition Cost (CAC)?

The Customer Acquisition Cost (CAC) is a key figure that indicates how much it costs a company to acquire a new customer. It includes all costs spent on reaching and acquiring new customers, such as advertising, sales promotion, selling costs, and customer service. This helps companies to review the efficiency of their marketing budget and evaluate whether they need to cut or increase their costs to attract more customers.

What is cross selling?

Cross-selling is a sales tactic in which a salesperson attempts to sell the customer an additional product or service that is related in some way. It can also refer to up-selling, a sales technique in which a salesperson attempts to sell a more expensive product or service. Cross-selling is one of the most effective sales techniques because it allows the salesperson to generate more revenue from a single customer.

What is a sales pitch?

A sales call is a conversation in which a salesperson attempts to sell a customer a product or service. It can also be an informal conversation in which a salesperson attempts to establish a relationship with a customer or to generate the customer's interest in a particular product or service. Sales calls are an essential part of sales tactics.

What is a sales tool?

A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.