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Glossary / Lexicon

What is a unique selling proposition (USP)?

12/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A unique selling proposition (USP) is a unique feature or promise that a company offers to differentiate itself from its competitors and contribute to brand building. A USP can refer to a product or service, but it can also refer to a particular target group, a particular brand, or a specific combination of the two. It is used to position and differentiate a company or brand and ultimately promotes customer loyalty.
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