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News / Blog: #to-sell

What is address broking?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address broking is a service that allows companies to buy email addresses from people to send emails to potential customers. Address broking is often used as part of a company's email marketing strategy. The service involves collecting, processing, and selling email addresses acquired in a variety of ways. The addresses can come from a variety of sources, such as a website or database, or they can be collected manually. The Service can help a company acquire new customers by using the email addresses to launch and track email campaigns.
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What is telemarketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Telemarketing is a form of direct marketing in which companies contact customers by phone to sell them products or services. It can also be used to promote a particular brand to customers, advertise a particular offer to them, or encourage them to take a particular action.
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What is direct marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct marketing is a form of advertising in which companies interact directly with potential customers to sell them products and services. It can be done through various channels such as telephone, email, direct mail or SMS. Direct marketing is an effective strategy to generate sales quickly and create a direct connection with the customer.
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Back to the roots - How to achieve more in the long term with these dead-end customer acquisition strategies

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer loyalty: Make your customers an offer they can't refuse. Give them bonuses and discounts if they buy from you repeatedly. This strengthens your customer loyalty and helps to gain satisfied customers.

2. Network: Use your network to attract new customers. Reach out to your customers, partners, suppliers and colleagues to tell your story.

3. Cross-selling: give your customers the chance to buy more products or services from you. Offer similar or complementary products and increase your sales.

4. New customer acquisition: use different methods to acquire new customers. For example, use advertising, online advertising, social media or direct marketing.

5. Events: Host events and functions to attract more customers. This can be a conference, a seminar or a trade show.

6. Content marketing: create interesting and quality content to attract more customers. Use different platforms to draw more attention to your business.

7. Customer testimonials: Encourage your customers to recommend your business. This is an effective tool to attract new customers.

8. Customer service: provide excellent customer service. This creates a positive image of your company and helps you attract more customers.

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08/17/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As already reported in the message of 05.08.2022, there was a change in the legal situation for the provision of commercial register notifications. However, the actually welcome amendment for more transparency now turns out to be completely different than anticipated:

From August 1, 2022 - thanks to a completely unusable user interface (UI) and session-based data provision with a severely limited number of queries - no more changes in the commercial register change notifications can be processed automatically, i.e. no more updating of data or reconciliation with our company database can take place, as this is simply no longer technically possible. In addition, there is no longer any information available about newly founded companies or new registrations, i.e. newly founded companies.

This means that the Bundesanzeiger Verlag (DuMont Publishing Group, Cologne), which was privatized in 2006, now has a monopoly position over access to company information (provided or to be provided free of charge by the companies) and will be able to sell it even more expensively in the future than before.

The goal of our company database has always been to reduce unnecessary costs and, with better market information, to create added value not only for individual companies but also for the market and thus society as a whole.

Pursuing this mission is no longer possible due to the new gatekeeper function of the new monopolist.


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