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How to make your brand known via influencer marketing

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Find the right influencers: to be successful, you need to find influencers who fit your brand and have a large number of followers.

2. Develop a campaign: Develop a campaign that focuses on your brand and your target audience. Create content that appeals to people and adds value to your brand.

3. Create an attractive offer: an attractive offer for influencers increases the chance that they will support your brand. For example, you can offer a commission or a free product.

4. Keep in touch: After you have recruited influencers for your campaign, keep in touch with them regularly. Be open to feedback and support influencers in their work.

5. Measure the results: Measure the results of your campaign to see if it was successful. This will help you improve and optimize future campaigns.

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How to drive your business forward through corporate communications

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Corporate communications is an important component of a company's success. It is a combination of internal and external communications that can help strengthen the company's image and increase brand awareness.

1. Create a communications strategy: A good communications strategy is key to implementing effective corporate communications. Develop a strategy that is tailored to your goals and target audience. Write a communications plan that includes objectives, content, communications channels and timelines.

2. Choose the right communication channels: Choose the communication channels that best suit your target audience. Some communication channels you should consider are social media, online media, print media, email marketing, direct marketing and PR campaigns.

3. Create a corporate branding program: a corporate branding program can help strengthen the company's image, increase brand awareness and create a positive customer experience. Determine how you want your company to be perceived and plan the steps necessary to achieve that goal.

4. Create an engagement program: an engagement program can help build a positive dialogue with customers and prospects. Plan various activities such as customer surveys, events, and campaigns that will give you insight into what customers think.

5. Measure and optimize your communication activities: Regularly measure the results of your communication activities. Compare the results with your goals and optimize your strategy.

By implementing a comprehensive corporate communications strategy, companies can improve their image, attract more customers and increase profits. With a sophisticated communications plan and a clear strategy, companies can make the most of their corporate communications.

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Don't waste time - How to successfully start your own business

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Set clear goals for yourself: Define what you want to achieve and when you want to achieve it. Clear goal setting is the key to starting your self-employment successfully.

2. Build a network: Networks are an important source of information, customers and new business opportunities. Build a network by making contacts and networking with other entrepreneurs online and offline.

3. Find a mentor: a mentor is someone who can help you get the most out of your self-employment. Find a mentor who has had similar experiences and can help you succeed.

4. Create a business plan: A business plan is an important step in planning and ensuring your success. Create a business plan that includes your goals, strategy and timeline.

5. Focus on your business model: define your services, pricing and target markets. Develop a business model that will make your business profitable and help you establish yourself for the long term.

6. Get support: It is important to get support. Get support from family, friends, and experts to successfully start your self-employment.

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How to build a five-figure income as a part-time online entrepreneur

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: Before you start your own business as a part-time online entrepreneur, you need to be clear about your goals. How much revenue do you want to generate? How much profit do you want to make? It can often be helpful to set specific goals that you want to achieve in a certain period of time.

2. Choose an online business model: there are many different types of online businesses you can build. Some examples include affiliate marketing, dropshipping, e-commerce, digital products, services and more. Choose a model that you like best and that also fits your skill set.

3. Create a business plan: A business plan is an important part of any successful business. It will help you define your business, achieve your goals, and prepare for success.

4. Find a target audience: Identifying a target audience is an important step when building an online business. If you don't know your target audience, you won't know what products or services you need to offer in order to succeed.

5. Create a marketing plan: A successful online business needs a good marketing plan. You need to know how to reach your target audience and what types of marketing techniques to use to generate more sales.

6. Test different strategies: When you are building your online business, you should try testing different strategies to see how they affect your sales. Be open to new ideas and try to tweak your strategies regularly.

7. Invest in yourself: Earning a five-figure income can be a big challenge. But you can increase your chances by investing in yourself. Join continuing education programs, read professional literature to refresh your knowledge and attend seminars to learn more about your field.

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Why follow-ups are crucial to your success

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Follow-ups are instrumental to your success because they help you strengthen your business and brand. Follow-ups allow you to increase your customers' interest in your products and services by sending them regular updates on your offerings and reminding them why they chose you. It's also a great way to encourage customers to contact you when they have questions or concerns. Follow-ups also help you build and strengthen your relationships with your customers, which can help you generate customer loyalty and attract new customers.
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