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Knowledge Base

How to make your brand known via influencer marketing

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Find the right influencers: to be successful, you need to find influencers who fit your brand and have a large number of followers.

2. Develop a campaign: Develop a campaign that focuses on your brand and your target audience. Create content that appeals to people and adds value to your brand.

3. Create an attractive offer: an attractive offer for influencers increases the chance that they will support your brand. For example, you can offer a commission or a free product.

4. Keep in touch: After you have recruited influencers for your campaign, keep in touch with them regularly. Be open to feedback and support influencers in their work.

5. Measure the results: Measure the results of your campaign to see if it was successful. This will help you improve and optimize future campaigns.

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