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News / Blog: #strategy

Achieve more sales with fewer customers - How you can push through higher prices

01/17/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your value: before you try to impose higher prices, you need to be clear about what you offer and how you add value to your customers. Think about what you offer that others can't and why customers should choose your service or product.

2. Offer high-value services: If you want to push through a higher price, you need to make sure you are offering high quality services. Make sure you deliver the best quality possible and that your customers get real value for their money.

3. Offer customer service: Good customer service is crucial for many customers. Make sure you deliver quick responses to inquiries and complaints and provide a positive experience for your customers.

4. Build a strong brand: A strong brand will help you push through higher prices. Invest in creating a unique brand that your customers will recognize and trust.

5. Be creative: Think about how you can provide your customers with a value-added experience that not only increases your sales, but also provides real value to them. Be creative and think of new ways to help your customers.

6. Create a pricing strategy: define your pricing strategy and make it clear how you will determine your price and why that price is appropriate. If you can explain to your customers why your product or service is worth a higher price, you will be able to push through higher prices more easily.

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Building a media-effective distribution list - How to increase your media visibility & reach

01/17/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target groups: Identify the groups of people you want to target and determine how best to reach them.

2. Develop a media profile: create a profile of your company that will form the basis of your media campaign.

3. Create a media list: identify the media channels that are most relevant to your target audience and create a list of media outlets where you want to spread your message.

4. Design your media campaign: develop a strategy to deliver your message to your target audience using different media channels.

5. Create content: Create content that appeals to your target audience and connects them with your business. This can be videos, blog posts, infographics, photos, etc.

6. Disseminate your content: Disseminate your content through your chosen media channels and use social media to increase your reach.

7. Measure and analyze: measure and analyze your campaign to check performance and see where there is room for improvement.

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With guest posts and professional articles to more sales and awareness - This is what counts

01/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Guest posts and professional articles are an important part of a successful online marketing strategy. They help you generate more sales, increase your visibility, and enhance your authority and reputation.

Guest posts and technical articles can reach your target audience by providing interesting and high-quality content. This content can be in the form of tutorials, blog posts, videos, etc. They can also be posted on other websites or social media to generate more traffic.

Of course, writing guest posts and professional articles requires a lot of work and time. Therefore, you need to make sure that you focus on topics that are relevant and interesting to your target audience. If you find the right niche, you can increase your chances of success.

In addition, you should make sure that your content is consistent and of high quality. This will help you grab the attention of your target audience and make them want to learn more about your company and products.

To get the most out of your guest posts and expert articles, you should also make sure that you publish your content on as many websites and social media channels as possible to get more reach.

Guest posts and professional articles are a very effective way to get more sales and exposure. If you use them correctly, you can give your business a distinct advantage.

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Press & Media Relations as a B2B Supplier - How to Create Competitive Advantages

01/11/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Do you want to gain a competitive advantage as a B2B supplier? Then you should consider investing in press and media relations. With professional press and media relations, you can put your company in the public eye and inform your audience about what you have to offer. This will give you a competitive edge over your competitors.

First, you need to find out which target groups you want to reach. Then you can choose the appropriate media, channels and formats to get your message across to the right people. This could be print and online media, social media platforms, blogs, podcasts, videos or professional events.

Once you have a media package in place, you can create a press release that describes your company, your offering and your message. Publish the press release to relevant media outlets and social media platforms. If you want to target a professional audience, you can also publish press conferences, interviews or professional articles.

In addition to publishing your media content, you can also participate in events and represent your company there. This is a good opportunity to establish direct contact with potential customers and strengthen your brand.

In conclusion, it is important to monitor and measure your results. This will help you determine which media content and activities have produced the best results and evaluate the effectiveness of your strategy.

With the right press and media relations, you can gain a competitive advantage as a B2B supplier and put your company in the public eye. Invest in the right media, publish the appropriate content and participate in events to strengthen your brand. This is how you create a sustainable competitive advantage.

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DIY! Doing press work the same way without an expensive PR agency

01/09/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify the right target audience: Define your target audience and analyze which media channels your target audience uses most.

2. Find out about the media: follow the latest developments in the media and draw up a list of the relevant media you want to address.

3. Create a press kit: develop a strong press kit that represents your brand or company and includes interesting aspects that media can cover.

4. Create a press release: create a press release that introduces your company and its products or services.

5. Contact the media: identify media contacts and contact them to let them know about your company and to make interview requests.

6. Create a social media strategy: use social media platforms to promote your brand and business, and update your profiles regularly.

7. Publish content: Regularly publish interesting and relevant content that engages your audience.

8. Create media monitoring: monitor the media to see where and how your company is mentioned and use this information to improve your strategy.

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