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News / Blog: #strategy

Attract more customers with simple means

02/15/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a strategy to target new customers. Conduct a market analysis to determine the best audience to target. Create a plan to target new customers by advertising on social media platforms, email marketing, using customer advocacy, and other ways to try to attract new customers.

2. Engage in dialogue with your customers. Take the time to listen to your customers' needs and wants, ask questions and get feedback. This will give you insight into how to improve your business and attract even more customers.

3. Provide an engaging product or service. If your customers receive a product or service that offers them real value, they will come back and recommend.

4. Offer discounts. Value for money is another important factor in attracting new customers. By offering discounts on products or services, you increase the attractiveness of your business and make it even more interesting to potential customers.

5. Invest in customer loyalty. It is important that you build a strong relationship with your existing customers so that they continue to buy from you. Run campaigns that reward your customers and offer them exclusive deals. This will increase customer loyalty and allow you to attract new customers.

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Handling objections - solving objections for more deals

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Handling objections in a sales conversation is an essential part of a successful sales process. The salesperson must be able to resolve objections from the customer before they can close the deal. Objections are a natural part of the sales process as the customer tries to get a better price or a better product. It is therefore important that the salesperson has a strategy to handle objections professionally and resolve them in his or her favor.

Objection handling in a sales call starts with immigration recognition. The salesperson must recognize and understand the customer's objection in order to resolve it. To recognize the objection, the salesperson must listen carefully and pay attention to the customer's nonverbal communication. The salesperson must also be willing to ask questions to obtain more information and clarify the objection.

After the salesperson has identified the objection, he or she can begin to address the objection. To resolve an objection, the salesperson must offer a solution that meets the customer's needs. To do this, he must develop an understanding of why the objection exists and how to resolve it. The salesperson must convince the customer that the solution he offers is to his advantage.

Objection handling in a sales conversation also requires that the salesperson have an appropriate and professional response to objections from the customer. This includes the salesperson never being aggressive or rude. The salesperson also does not need to engage in a heated discussion, but instead should try to resolve the objection without arguing.

Handling objections in a sales call is an important part of a successful sales process. The salesperson must be able to recognize, understand, and resolve customer objections in order to achieve a successful close. The salesperson must respond professionally and appropriately to customer objections and offer a solution that meets the customer's needs to achieve a positive outcome.

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Cold Calling Guide - How to Reach and Convince Potential Customers

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Cold calling is an effective way to reach and persuade potential customers, and can be an important part of your business marketing. However, to be successful, you need to make sure that your cold calling campaign includes some important elements to ensure that you achieve your goals. This guide will help you plan and execute your cold calling campaign.

1. Define your goals

Before you start cold calling, you must first define clear goals. If you don't know your goals, you won't be able to plan and execute your campaign effectively. Therefore, define specific goals, such as the number of customers you want to target or how much revenue you want to generate in a certain period of time.

2. Create a list of generic contacts

After defining your goals, you need to create a list of generic contacts that you want to target. These contacts should be potential customers who might be interested in your products or services. To create this list, you can use existing customer data, visit your website, and search social media to identify potential contacts.

3. Create a communication strategy

Once you have created a list of generic contacts, you need to develop a communication strategy. This strategy should help you effectively target and persuade your contacts. Some of the elements you can include in your communication strategy are email marketing, social media and personal contacts.

4. Create a cold calling plan.

After you have developed your communication strategy, you need to create a detailed cold calling plan. This plan should include the campaigns you want to run and the key contacts you want to target. It should also include the time and budget you have for the campaign.

5. Execute your campaign

Once you've created your cold calling plan, you're ready to start executing your campaign. Make sure to continuously monitor your contacts and respond to their reactions. By contacting your contacts regularly, you can increase your chances of your campaign being successful.

With these tips, you can ensure that your cold calling campaign is successful. Remember that cold calling takes time and patience, and you must continue to maintain contact with your contacts even after the campaign is over. By following these tips, you can ensure that your campaign is successful and that you gain new customers.

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Acquisition and marketing for founders and people interested in founding a company

01/26/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Acquisition and marketing are important factors when starting a new business. The goal is to get as many customers as possible and acquire new customers to establish and grow the business.

Choosing the right acquisition and marketing is a challenge. It is important to find the right balance between investment and returns and to develop a plan to achieve the desired result.

It's also important for founders and those interested in starting a business to educate themselves on the various options available. These include search engine optimization, social media marketing, content marketing, email marketing, direct marketing, affiliate marketing and more.

It is important that founders and those interested in starting a business develop a strategy that is tailored to their business and audience in order to achieve the most effective results. They also need to develop a plan to measure results so they know if they are on the right track or if they need to change their strategy.

Another important aspect is that founders and startup prospects use the right tools to track and manage their acquisition and marketing campaigns. These tools can help measure success and understand where to make improvements.

In conclusion, it is important that founders and startup prospects have a clear understanding of how to fund their acquisition and marketing campaigns. They need to know how much they can spend on campaigns, what their options are, and what risks they need to take. This is a fundamental step in realizing the full potential of their business.

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Wealth building: How to become a multimillionaire with a SaaS software startup

01/24/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A software startup is a great way to build your wealth. If you make the right decisions, you can become a multimillionaire in a short period of time.

There are some key components that you should consider if you want to start a software startup. First, you need to have an idea that will stand out. Then, you need to develop an effective business model to make money. After that, you need to create a strong brand and develop a product that is unique and distinct.

The next step is to develop a marketing system to reach your market. You need to make sure that your product is unique and valuable. You also need to have an understanding of how to reach your customers and how to retain them.

It is also important to develop a strong funding strategy to make your dream a reality. There are many ways you can fund your business, such as angel investors, bank loans, crowdfunding, or venture capital.

Once your product is on the market, you need to make sure it has a good reputation. You also need to make sure that there is a strong demand for your product. You also need to make sure that you provide good customer service to your customers.

In the long run, you need to develop a system to scale and grow your business. It is important that you build a strong network to strengthen your brand and attract new customers.

It's also important that you steer your business in a profitable direction. You need to remember that profitability is an important factor in running a successful software startup.

One last tip is that you should not give up. It is important that you use your experiences to improve and develop your business. If you work hard and continuously look for improvements, you can build a successful software startup and become a multimillionaire in a short time.

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