News / Blog: #strategie

Why online marketing is a money pit in 2022 - And what you should invest in instead

Online marketing will still be an important part of any business strategy in 2022, but the investments made in online marketing strategies will be much higher than in previous years. The cost of online advertising and search engine marketing is rising, and it is becoming more difficult to appear on the top pages of search engine results. This means that companies investing in online marketing strategies will have to spend a lot more money than they would expect to get a good ROI.

Instead, in 2022, companies should invest more in creating high-quality content, accelerating their website speed, optimizing for search engines, and improving user experience. These areas are a much more worthwhile investment, as they have a direct impact on a website's rankings and therefore also help drive more qualified visitors to the site.

In addition, businesses should also invest in social media marketing strategies to increase their reach and build brand awareness. This can help drive more traffic to the website and generate more qualified leads. Companies can also invest in email marketing to build a stronger connection with existing customers and generate new leads.

In this way, companies can get much more out of their online marketing efforts in 2022 than if they only invest in expensive advertising campaigns.

Google Ads are dead - Why Google advertising in B2B will no longer work in 2023

Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads. In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results. It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.

Start your own business while studying - The best business ideas for students & graduates

1. Web design and development:

Students and graduates can use their web design and development skills to start their own businesses. They can develop and design websites for businesses, offer software and app development, and provide web hosting services.

2. Graphic design:

Graphic design is another area where students and graduates can use their skills. They can offer everything from logo design and branding to creating flyers and ads.

3. Online tutoring:

Students and graduates can use their knowledge and skills to tutor online. They can offer tutorials to high school, college students or adults to help them become better at specific subjects.

4. social media marketing:

Students and graduates can use their social media marketing skills to help businesses market their products and services. They can create and manage campaigns across various social media platforms to increase reach and engagement for the brand.

5. Online consulting:

Students and graduates can use their knowledge and skills to help businesses develop strategies and solutions. For example, they can advise their clients on developing marketing strategies, business strategies, financial strategies, and more.

6. Content creation:

Students and graduates can use their content creation skills to help businesses create content. For example, they can create blog posts, articles, videos, images, and other content that is relevant to the brand.

7. Online commerce:

Students and graduates can use their online commerce skills to start their own business. They can sell products on their own website or marketplace such as Amazon to make a profit.

8. Consulting for start-ups:

Students and graduates can use their knowledge and skills to help start-ups develop and implement business ideas. They can advise start-ups on creating business models, marketing strategies and more.

Founding successfully with little start-up capital

It is possible to start a business with little start-up capital, but it requires good planning, a clear vision and hard work. It is important to first be clear about the company's goal and the nature of the business, because a business plan can then be created on this basis. A business plan should include a detailed financial concept and a detailed cost analysis. You also need to consider what kind of financing you are looking for and how to get it.

As a rule, it is not possible to start a business with only equity capital. One must be able to get loans to get the startup capital needed. There are several ways to raise the money you need. For example, business angels, banks or investors can make an investment in the company. One can also take advantage of government funding programs or turn to crowdfunding platforms.

It is also possible to start a business with little seed capital by doing some of the required work yourself. This includes, for example, creating marketing materials, building websites and apps, or developing products. In addition, you can also try to attract customers by joining different networks and advertising. This can help save costs and build a customer base.

When starting a business with little startup capital, it is important to focus on the goals and success of the business. One must develop a clear strategy and have a plan on how to achieve the goals. Also, one should try to build a suitable network and establish contacts with potential customers and investors.

What is the right PR strategy?

There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.