Google Ads are dead - Why Google advertising in B2B will no longer work in 2023
08/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads.
In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results.
It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.