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What is personnel marketing?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
HR marketing is a branch of marketing that deals with recruiting, employer branding and staff retention. It includes various strategies to inspire and attract candidates to a company and to retain and motivate existing employees. Strategic measures include designing the employer brand, selecting the right communication channels, hiring employees and developing employee loyalty programs.
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What is employer branding?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Employer branding is a process that aims to build a company as an attractive employer for potential candidates and employees. This involves using a brand to position a company as an attractive employer and improve employee retention. It includes publishing information about the company, communicating the company's culture, developing employee retention programs, and other strategies.
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How to up-sell successfully

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Familiarize yourself with your products and services. Understand their value and features and find out how they can benefit your customers.

2. Profile your customers by understanding their needs, goals and expectations.

3. Always be attentive and keep an eye on the current trends.

4. Create an up-selling program in which you offer possible up-selling options for your customers.

5. Conduct regular customer surveys to get customer feedback on your program.

6. Familiarize your customers with your up-selling program so they can use it when needed.

7. Give your customers a good reason to buy more by offering attractive deals or coupons.

8. Understand how to use up-selling strategies effectively.

9. Don't be too pushy, but don't be too cautious either.

10. Be attentive and respond quickly to customer inquiries.

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How to develop a successful sales strategy

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Understand your target customers: To develop a successful sales strategy, you must first understand your target audience. Get an overview of what needs your target group has and what your products or services can solve for them.

2. Define your sales goals: Before you start developing your sales strategy, you need to have a clear understanding of what you want to achieve. Goals can be sales figures, market share, or number of new customers. They will help you map out your strategy and take action to help you achieve those goals.

3. Develop a sales plan: After you have clearly defined your goals, it's time to develop a sales plan. This plan will include all the steps you need to take to achieve your goals. Remember that your plan should be specific and include specific actions and activities.

4. Measure your success: Once set up, you need to execute your sales plan and measure the results of your efforts. Measure your success using metrics such as revenue, new customer acquisition, and customer retention. This way you can see if your strategy is having the desired success and where improvements need to be made.

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How to improve your lead generation through search engine optimization

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Search engine optimization (SEO) is an important tool to generate more traffic and leads. It can help improve your website in search engine results and increase your visibility.

1. Use relevant keywords: use the right keywords in your content to attract the right audiences. Create a list of keywords you want to use. Review them regularly to make sure you are following the latest trends.

2. Create high-quality content: Create relevant content that interests your target audience. Optimize it for search engines by using relevant search terms and keywords. Avoid overdoing keywords as this can lead to poor results.

3. Use internal links: Link your pages to improve usability and search engine relevance. By linking your content together, you can drive more traffic to your site and improve your search engine rankings.

4. Publish new content regularly: Update your site regularly with new, high-quality content to improve your rankings and attract more visitors. This helps search engines to index your content and generate more leads.

5. optimize your website for mobile devices: make sure your website is easy for users to navigate and understand on all devices. Search engines will rank your site higher if it is mobile friendly.

SEO is an important part of any lead generation strategy. With the above tips, you can improve your SEO game and generate more leads.

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