What is employer branding?
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Employer branding is a process that aims to build a company as an attractive employer for potential candidates and employees. This involves using a brand to position a company as an attractive employer and improve employee retention. It includes publishing information about the company, communicating the company's culture, developing employee retention programs, and other strategies.