12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An advertising agency is a company that specializes in planning, developing and implementing advertising campaigns. They develop strategies to advertise and market products and services. They offer consulting, research, planning, creativity and implementation to help companies achieve their goals.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Weather competitor (also called competitor monitoring) is a concept in which companies monitor and compare the activities of their competitors and other affiliated industries to understand how they can improve their own location in the market. This strategy is often used to gain a better understanding of the current market situation and to evaluate a company's competitiveness relative to that of its competitors. Competitor monitoring can include tracking market trends, analyzing pricing strategies, identifying product developments, and more.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine automation is a process that uses software to run search queries on search engines such as Google, Bing, or Yahoo and analyze the results. This software can be used to perform search engine optimization (SEO) by monitoring and evaluating search engine rankings, identifying relevant search queries, and developing SEO strategies. Such software can also be used to manage and track search engine advertising.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Market monitoring is a systematic process of collecting, analyzing and interpreting information about existing and potential customers as well as about competitors and the market in which they operate. The insights gained from this process can help companies make informed decisions about their strategies and products.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A target group is a group of people who share a common goal based on their similar characteristics and preferences. A target group can be identified in terms of age, gender, occupation, income, place of residence, interests, attitudes, behavior and other criteria. Market researchers use target group analysis to determine the best strategies and campaigns for a company.