News / Blog: #strategie

What is a market niche?

A market niche is a small segment of a larger market that is tailored to a specific product or service. A company can focus on a market niche to meet specific customer needs that are not being met by other companies. It can also be a valuable strategy to protect a company from competitors.

What is market positioning?

Market positioning is a strategy used by companies to determine the position of their products compared to the products of their competitors. It involves analyzing the characteristics and position of the products compared to competitors and establishing a position in the market that focuses on unique values and characteristics that distinguish the product from others. The goal is to increase awareness and demand of the product among customers.

What is management consulting?

Management consulting is a type of consulting that helps companies solve specific problems and achieve goals. It can include different types of consulting services such as strategic planning, organizational development, process improvement, marketing strategies, business management and financial planning. It can help businesses get a clearer idea of how to achieve their goals by supporting them with the right tools and strategies.

What is a social media manager?

A social media manager is a person who manages the social media marketing strategy of a company or brand. She is responsible for planning, coordinating and executing actions on social media platforms such as Facebook, Twitter, Instagram, YouTube and others to reach the target audience and promote the brand.

What is a business consultancy?

A management consulting firm is a professional service that helps companies develop and implement strategies, processes, and technologies. Business consultants provide advice and support in the areas of strategy development, process management, organizational development, finance and accounting, marketing, human resources, information technology, corporate culture, and customer service. They work with executives, entrepreneurs, and investors to help companies strategically plan and implement goals.